Carnival Cruise Lines has introduced a new onboard program called “Circle C” aimed specifically at the 12- to 14-year-old age group, with new clubs, scheduled activities and trained staff. The “Circle C” program complements the line’s other youth-oriented programming, including “Camp Carnival” for younger kids and “Club O2″ for 15- to 17-year-olds, which combined are expected to host 600,000 kids this year. Circle C” facilities are already in place on Carnival Legend, Carnival Pride, Carnival Victory and Carnival Valor. Scheduled to be retrofitted by the end of the year are Carnival Imagination, Carnival Inspiration, Carnival Liberty, Carnval Fantasy, Carnival Paradise and Carnival Glory.
The balance of the fleet is expected to be completed by 2010. The focal point of “Circle C” activities is custom-designed clubs with a dance floor with high-tech sound and lighting systems, 42-inch plasma-screen TVs displaying movies and music videos, and a touch-screen jukebox stocked with the latest hits. Also featured are gaming pods with video games and consoles, with 20-inch plasma-screens positioned throughout the room and used exclusively for video gaming. The facilities offer a sleek modern design with oversized picture windows, and plush seating. The “Circle C” program also offers a schedule of activities, which include sports such as basketball, volleyball, ping-pong and water games to late-night movies and pool parties. “Circle C” activities are listed in a special edition of Carnival Capers printed daily.
A new logo and branding campaign incorporating the “Circle C” theme of “cruise.chill.connect” has also been created. Also new is Carnival WaterWorks, an aqua park featuring a 300-foot-long twister water slide, dual-lane racing slides and water spray apparatus, currently rolled out as part of the “Evolutions of Fun” refurbishment program on select ships. Carnival Splendor, set to debut in July, will boast Carnival’s largest play area to date and a water spray park. Other fleetwide features include babysitting services, stroller rentals, children’s menus, and dozens of inter-connecting cabins.
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