Princess Cruise Lines
Princess Cruises’ Captain’s Circle has introduced a new way to determine membership levels that will allow some passengers to more quickly reach the program’s higher Platinum and Elite membership levels. The loyalty program will now count “cruise credits” instead of the number of sailings, and passengers who travel in full suites and those who pay a single supplement will receive double cruise credits for their sailings — making them eligible for greater benefits with fewer cruises.
The new cruise credits program is effective for all sailings on or after Dec. 7, 2008. All passengers who complete a cruise will receive one cruise credit. But passengers who pay for and occupy a full suite (mini-suites excluded) will receive two cruise credits.
Passengers who pay the single occupancy fare and travel alone in their cabin will receive two cruise credits. Passengers who pay the single supplement to occupy a full suite on their own will receive three cruise credits. “Many of our Circle members have suggested that it would be nice to find a way to recognize passengers who travel in suites and those who pay a single supplement,” said Jan Swartz, Princess senior vice president. “We regularly look to our members for new ideas, and we think this new cruise credits program is a great way to give some extra benefits to those who do invest more in their cruises.”
The Princess’ Captain’s Circle is a three-tiered program with an increasing roster of benefits for returning passengers. Passengers automatically become Gold members after their first Princess cruise, and subsequently rise to Platinum level after just five cruise credits or 50 cruise days. Platinum members receive complimentary Internet packages, a lounge at disembarkation, and an upgrade to Princess Platinum Vacation Protection when purchasing the standard travel protection plan.
The highest level, Elite, for cruisers who have completed 15 cruise credits or 150 cruise days, includes more benefits, including a 10 percent discount in the onboard boutiques, complimentary dry cleaning and laundry, and special privileges such as priority tender embarkation.
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